PERSONAL BRANDING: CRAFTING YOUR PATH TO SUCCESS
Jonathan Chang
World Scientific Publishing Company 
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
This guide invites readers to embark on a journey of self-discovery, empowering them to craft and embody their unique personal mission statement and authentic brand. With clarity, purpose, and authenticity at its core, this book provides the tools and insights needed to navigate life's challenges and opportunities with confidence.
Blending visionary ideas, actionable strategies, and inspiring real-world examples, it delves into the profound impact a well-defined mission and personal brand can have — not just on the individual, but on the world around them. From foundational concepts to step-by-step guidance, readers will learn how to articulate their purpose, overcome barriers, and bring their mission to life in ways that resonate and inspire.
Going beyond theory, it addresses common pitfalls and empowers readers to embrace authenticity and consistency as cornerstones of their personal brand. It explores the transformative power of aligning one's actions with core values and long-term goals, illustrating how purpose-driven living can elevate leadership, mentorship, and community impact.
Designed to ignite inspiration and drive, this book is a call to action: to live with intention, lead with heart, and leave a legacy that matters. For anyone seeking to create a life of meaning, purpose, and profound impact — this is your roadmap.
Contents:
- Introduction: The Value of a Personal Mission and Brand
- Untangling the Concepts: Mission Statements and Personal Branding
- The Power and Impact of a Personal Mission Statement
- The Power and Impact of a Personal Brand
- Why Personal Mission Statements and Personal Brands are Overlooked
- Crafting a Robust Personal Mission Statement
- Developing an Authentic Personal Brand
- Case Study: Personal Mission Statements and Brands that Have Made a Difference
- Living Your Mission and Brand: From Words to Action
- Inspiring Others Through Your Mission and Brand
- Conclusion: Your Mission, Your Brand, and Your Journey
Readership: Primary Market: Professionals and Industry Leaders: Corporate executives and managers; Entrepreneurs and business owners; Human resources and organizational development professionals; Marketing and branding experts. Academia: Graduate and undergraduate students (for personal and career-building purposes); Educators and academic leaders; Career services and academic advisors. Coaches and Mentors: Life coaches and executive coaches; Mentorship program coordinators. General Self-Help and Personal Growth Readers: Individuals seeking personal fulfilment (through self-help material); Spiritual and mindfulness practitioners. Secondary Market: Non-Profit Sector Professionals: Social entrepreneurs and non-profit leaders; Community leaders and activists. Creative Professionals: Writers, artists, and creators; Freelancers and independent consultants. Continuing Education and Training Providers: Workshops and seminars; Adult education programs. Health and Wellness: Wellness coaches and holistic practitioners; Mental health professionals.
Jonathan Chang, is the founding CEO of HeritageSG — a public company limited by guarantee and a wholly-owned subsidiary of the National Heritage Board (NHB), a statutory board under the Ministry of Culture, Community, and Youth (MCCY). HeritageSG delivers innovative museum and heritage-related services by providing immersive experiences and supporting sector-wide initiatives in Singapore and beyond.Previously, he was CEO of Fintopia Indonesia, the country's largest micro-lending digital platform. His career also includes leadership roles at Shopify and Google, where he led the Education Next Billion Users initiative in Indonesia. He also served as the Executive Director at the Lien Centre for Social Innovation at Singapore Management University, during which his research on a social enterprise in Bali earned the EFMD (European Foundation for Management Development) Case Writing Award.He holds degrees from UC Berkeley, Stanford Graduate School of Business, and Harvard Kennedy School of Government, and earned his doctorate from the University of Pennsylvania.
'Through this book, Jonathan has successfully created a unique blueprint for personal development and leadership built on values. By combining original conceptual frameworks with real-life examples, he delivers a compelling narrative on the need for introspection, self-awareness and debunking preset mental models to create an authentic personal brand.' - Malminderjit SinghPublic Affairs and Leadership Consultant
'Jonathan Chang offers a terrific framework and roadmap for helping people succeed both personally and professionally. At a time when information and change occurs at a dizzying pace, it is easy for people to lose focus and purpose. The notion of a personal brand and mission statement is elegantly simple but potentially powerful. This book provides both a thoughtful framework and interesting and engaging examples. Well done' - Howard WolkAuthor, Launchpad Republic: America's Entrepreneurial Edge and Why It Matters; Co-CEO, The Cross Country Group
'Jonathan has written a step-by-step guide on how to find your purpose and live a meaningful and intentional life. There are sequential activities, illustrative stories, key takeaways, part resource guide, part workbook, that will keep you on your path regardless of the surrounding chaos.' - Beth Fisher-YoshidaAuthor, New Story, New Power: A Woman's Guide to Negotiation; Professor of Practice, Columbia University
'Finding your purpose is one of life's most daunting, yet fulfilling ambitions. In an increasingly noisy world, that process of self discovery is often elusive in the context of day to day life. Jonathan's engaging, accessible writing demystifies the concept of personal mission and crisply explains why personal brand matters. His book enables the reader to gain clarity over what ought to matter to them, I encourage you to re-read it whenever hesitation confronts your next step' - Thomas WilliamsGeneral Partner, Elder Gull Venture Capital
'This book provides a compelling guide for aligning personal mission with leadership and professional success. It equips business school students with essential tools to develop an authentic personal brand and make intentional, values-driven decisions throughout their careers. With practical strategies and insightful examples, readers will find it both inspiring and actionable.' - Alan ChenAssistant Dean, Cheung Kong Graduate School of Business
'Clarity and authenticity are key competitive advantages, and this book offers a thoughtful framework for achieving both. Jonathan, through each chapter, leads readers toward purposeful leadership, the cultivation of meaningful brands, and the creation of lasting impact.' - Arne HartmannPrivate Equity Investor, General Atlantic and Merrill Lynch, turned Fintech Entrepreneur
'Jonathan's book is essential for anyone seeking to align their identity with their work, and it is particularly relevant for entrepreneurs navigating personal growth alongside business challenges. Whether building a startup or leading a team, the strategies within offer valuable guidance to remain grounded, authentic, and impactful.' - Michael HeinrichSerial Entrepreneur, YPO Member, and Y-Combinator Alumnus
