Indian Media Giants
Unveiling Business Dynamics of Print Legacies in India
Surbhi Dahiya
EPUB
ca. 138,47 €
Sozialwissenschaften, Recht, Wirtschaft / Sozialwissenschaften allgemein
Beschreibung
Indian Media Giants is an analytical chronicle of six Indian mega media conglomerates' individual odyssey from their beginnings in the pre-independence era to their transformation into powerful business empires in the digitised modern India. The book traces media metamorphoses, contours of growth and development, travails and trajectories, organizational structures, editorial policies and business dynamics of print majors in India, namely, The Times Group, The Hindu Group, The Hindustan Times Limited, The Indian Express Group, Dainik Jagran Limited and DB Corp Limited.
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