Cyberculture And Cancel Culture
Repercussions On Image And Advertising Communication
Odile Dias
EPUB
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Schule und Lernen / Schulbücher Allgemeinbildende Schulen
Beschreibung
This book has Cyberculture and Cancel Culture as its subject, bringing the repercussions on the image and advertising communication, that is, the reflection in the image of companies. The paper brings a case study of the Brazilian digital influencer Monark, the consequences of his “cancelling” in his professional life, in addition to the reflections on his relations with the partner companies of his company, Flow Podcast. The objective is to understand how Cyberculture shows itself and how it connects to Cancel Culture, also bringing a look at the repercussions of image and understanding of how companies act or should act in crises like these.
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Schlagwörter
Cancel Culture, Image crisis, Networked society, Cyberculture, Digital influencers, Social medias