Marketing
Zhang Xin
Beijing Jiaotong University Press Co.,Ltd 
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
This book mainly expounds on the marketing's basic principle and its application. Its specific contents include the occurrence and development of marketing, marketing organization and control, the marketing environment and market analysis, marketing information system and investigation, market division and the selection of the target market, market positioning, competing analysis and strategies, marketing combination strategies (product decision-making, pricing decision-making, promotional decision-making and channel decision-making) and the new development of marketing, such as green marketing, service marketing, network marketing, relation marketing, direct marketing, custom-made marketing, integrated marketing and experience marketing.
