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Process-based Strategic Planning

Name: Process-based Strategic Planning
Author: Richard Gaggl, Rudolf Grunig

Richard Gaggl, Rudolf Grunig

PDF

ca. 93,55 €

Amazon iTunes Thalia.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
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Springer Berlin Heidelberg

Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft

Beschreibung

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.

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