Sustainable Businesses in Developing Economies
Rajagopal
Springer International Publishing 
Sozialwissenschaften, Recht, Wirtschaft / Management
Beschreibung
Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling.
Kundenbewertungen
conscious consumption, Business Modelling, social entrepreneurship, sustainable busines, Consumer Behavior, green consumerism, cleaner production, Eco-innovation, Sustainability, green marketing, sustainable business models, Social entrepreneurship, customer-centric marketing, circular economy, sustainable logistics