The User's Journey
Storymapping Products That People Love
Donna Lichaw
EPUB
ca. 39,99 €
Ratgeber / Kreatives Gestalten
Beschreibung
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
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Schlagwörter
product, interviewing users, stories, service design, technique, storymapping, ux, story mapping, website, experience, flow, cohesive vision, marketing, product development, narrative structure, user research, management, principles, landing page, content, strategy, campaign