Uncommon Sense, Common Nonsense
Why some organisations consistently outperform others
Jules Goddard, Tony Eccles
EPUB
ca. 11,99 €
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.
It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.
Rezensionen
Provocative, insightful, innovative and contrarian - with truths on every page
Investing in new ideas is more fruitful than investing in market research. Goddard and Eccles understand this, pinpointing that an openness to making mistakes is often a better route to success than the goal of making money
This ground-breaking book s a joy to read
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