Using AI in Marketing

Mercury Learning and Information, Greg Kihlström

ca. 29,99 €

Packt Publishing 

Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft

Beschreibung

Explore how to leverage AI in marketing for analytics, personalization, and team workflow enhancement while addressing ethical and strategic challenges.

Key Features

• Comprehensive insights into integrating AI in marketing strategies
• Real-world examples showcasing AI's impact on customer personalization
• Step-by-step guides for adopting AI while addressing ethical considerations

Book Description

Artificial Intelligence is reshaping the marketing landscape. This book begins with a foundational overview of AI and its history, establishing the importance of AI in modern marketing practices. Readers will gain insights into the integration of AI with marketing fundamentals, paving the way for strategic advancements.
Delving deeper, the book explores current applications of AI, from data analytics to campaign automation, and personalized customer experiences. With chapters dedicated to generative AI, prompt optimization, and team augmentation, the book provides actionable insights and case studies to guide readers through real-world usage.
As the journey concludes, readers are equipped with an understanding of AI's transformative impact, ethical considerations, and strategies for adoption. This book ensures that marketers are ready to embrace AI, optimize their workflows, and make informed investment decisions for future growth.

What you will learn

• Discover AI's role in enhancing marketing performance
• Leverage generative AI to improve customer engagement
• Optimize workflows using AI-driven automation strategies
• Identify ethical challenges in implementing AI solutions
• Analyze marketing data for actionable business insights
• Develop AI strategies tailored to business requirements

Who this book is for

Ideal for marketing professionals, business strategists, and data analysts seeking to integrate AI into marketing strategies. Readers should have a basic understanding of marketing concepts and data analytics.

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