The Legend of American Motors

The full history of America's most innovative automaker

Marc Cranswick

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Geisteswissenschaften, Kunst, Musik / Psychologie

Beschreibung

American Motors was the little company that made a big impact. Maker of the Rambler family car, the Kenosha-based AMC offered an antidote to the excess of Detroit's Big 3. But when America decided it wanted sporty, rather than econocars, AMC got groovy with the Javelin, AMX, Scrambler and Rebel Machine.
American Motors was a proven performer in showrooms and on the track, with success in drag and road course racing. However, through it all came solid Rambler value, and a different approach from Detroit. An accent on consumer protection, along with brand label special editions. And when it came to blue sky thinking, AMC surpassed all with the Gremlin and Pacer small cars.
Off road, Kenosha truly made Jeep 'The One & Only,' popularizing the brand and making it the sales success it is today. Beyond that, AMC created America's first crossover, the Eagle. It all proved that America's smallest ... was its biggest surprise!

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Schlagwörter

Veloce, US automobiles, Nash-Kelvinator, Dick Teague, Kenosha, 1950s, Pacer, first four-wheel drive, Chrysler, muscle cars, Matador, US cars, American cars, Ambassador, sporty cars, Typhoon Six, American Motors, Marlin, AMC in motorsport, V5803, Mark Cranswick, Scrambler, Rebel Machine, Eagle, USA car models, Jeep, Michigan, history of American motors, George W Mason, Hudson Motor car co, AMX, Typhoon V8, Renault, classic American cars, Gremlin, Javelin, AMC