Guerrilla Marketing to Heal the World
Combining Principles and Profit to Create the World We Want
Jay Conrad Levinson, Shel Horowitz
EPUB
ca. 11,57 €
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
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