Consuming Crisis
Francesca Sobande
Geisteswissenschaften, Kunst, Musik / Pädagogik
Beschreibung
Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread’s pandemic ‘moment’, university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called ‘normal’ life during times of crisis.
Francesca Sobande is a Senior Lecturer in Digital Media Studies at Cardiff University
Kundenbewertungen
Lockdown, commodification, covid-19 consumerism, British politics, racial capitalism, social science for social justice, consumerism, fast-fashion, marketing crisis, sustainability, Influencer culture, social justice, consumer culture, pandemic, brand activism, digital culture, citizenship, digital media studies, sociology of care