img Leseprobe Leseprobe

Communicating with Data Visualisation

A Practical Guide

Sergio Gallardo, Tobias Sturt, Jim Kynvin, et al.

PDF
ca. 54,99

SAGE Publications img Link Publisher

Naturwissenschaften, Medizin, Informatik, Technik / Informatik, EDV

Beschreibung

How can you transform a spreadsheet of numbers into a clear, compelling story that your audience will want to pass on?

This book is a step-by-step guide (honed through the authors′ Guardian masterclasses, workshops and seminars) to bringing data to life through visualisations, from static charts and maps to interactive infographics and motion graphics.

Introducing a four-step framework to creating engaging and innovative visualisations, it helps you to:
·       Find the human stories in your datasets
·       Design a visual story that will resonate with your audience
·       Make a clear, persuasive visual that represents your data truthfully
·       Refine your work to ensure your visual expresses your story in the best possible way.

This book also includes a portfolio of best-practice examples and annotated templates to help you choose the right visual for the right audience, and repurpose your work for different contexts.

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Schlagwörter

infographics, data communication, data visualization, data visualisation, present data, motion graphics, static graphics, visual design, data presentation