Qualitative Research in Business and Management
Michael D Myers
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
This accessible and expansive, yet remarkably concise textbook is designed to help readers with their research project. As well as guiding them through the key methods of collecting and analysing qualitative data, this book provides invaluable information on writing up their research and how to get published.
Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.
Kundenbewertungen
Business research project, Action research, Participant observation, Qualitative research, Management research, Qualitative techniques, Social media research, Business research methods, Qualitative data, Business research