Marketing the e-Business
Lisa Harris, Charles Dennis
EPUB
ca. 68,66 €
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.
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