Retail Marketing and Branding
A Definitive Guide to Maximizing ROI
Jesko Perrey, Dennis Spillecke
EPUB
35,99 €
Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing
Beschreibung
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
Weitere Titel von diesem Autor
Weitere Titel in dieser Kategorie
Kundenbewertungen
Schlagwörter
Einzelhandel, Marketing, Business & Management, Marketing & Sales, Marketing u. Vertrieb, Retailing, Wirtschaft u. Management