Elite China
Luxury Consumer Behavior in China
Pierre Xiao Lu
PDF
25,99 €
Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing
Beschreibung
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
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Schlagwörter
Wirtschaft u. Management, Verbraucherverhalten, Business & Management, Consumer Behavior