Public Relations For Dummies
Ilise Benun, Eric Yaverbaum, Robert W. Bly, et al.
EPUB
16,99 €
Sachbuch / Betriebswirtschaft, Unternehmen
Beschreibung
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Rezensionen
(TamsPalm Blog, September 2006)
"...the ideas herein will make your creative mind fly for sure!"
"...the ideas herein will make your creative mind fly for sure!"
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Schlagwörter
Marketing, Wirtschaft u. Management, Business & Management, Werbung, Advertising