Discovering Public Relations
Karen Freberg
Sozialwissenschaften, Recht, Wirtschaft / Journalistik
Beschreibung
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The
Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
Kundenbewertungen
Discovering Public Relations, Social Media, PR, Digital Communication, Karen Freberg, Public Relations