Classic Failures in Product Marketing
Donald Wayne Hendon
Frederick Fell Publishers, Inc. 
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
Learn how to avoid the really stupid-and often funny-marketing mistakes made by so many companies. Reading about failures is a lot better than learning the hard way-through painful experience. This comprehensive book has 528 marketing failures in 64 categories made by companies in 42 nations: North America: US and Canada Latin America: Mexico, Brazil, Argentina, Chile, and Colombia South Pacific: Australia and New Zealand Europe: UK, Ireland, Russia, Germany, France, Italy, Belgium, Netherlands, Switzerland, Norway, Sweden, and Finland Asia: India, Japan, South Korea, Taiwan, China, Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Vietnam, Brunei, and Philippines Africa and Middle East: South Africa, Kenya, Egypt, United Arab Emirates, Iran, and Iraq And even 2 island nations: Madagascar and Canary Islands
