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Creativity at Work

Name: Creativity at Work
Author: Katherine A. Lawrence, Jeff DeGraff

Developing the Right Practices to Make Innovation Happen

Katherine A. Lawrence, Jeff DeGraff

PDF

20,99 €

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John Wiley & Sons

Sozialwissenschaften, Recht, Wirtschaft / Management

Beschreibung

Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: * Understand the creative preferences of organizations, departments, work groups, and individuals * Identify and compare the different creativity profiles that describe specific purposes, practices, and people * Produce the desired results by developing the right practices * Blend creativity practices to meet the complex needs that characterize most work situations o Develop required creative abilities in a team and in oneself

Rezensionen

-- Tom Glocer, CEO, Reuters Group
"...the well presented ideas are relevant to us all..."(Professional Manager, January 2003)"Jeff DeGraff is among the most creative thinkers on business today. The great benefit of Creativity at Work is that it actually sets out a framework and process for achieving innovation and applying it in real business contexts. This is great news for the rest of us who have an acute need to foster innovation in our enterprises."

-- Mark E. Jones, director, Leadership and Workforce Development, Pfizer Global Research and Development
"Creativity at Work challenges the assumption that creativity is a random act of inspiration. The practices, profiles and tools provide insight for individuals and organizations alike to chart their own course to a more creative future."

-- Michael Thompson, chair, Department of Organizational Leadership and Strategy, Marriott School, Brigham Young University
"Here, at last, is a legible roadmap for the innovation journey. This is the book that can lead managers and executives to the spot marked, 'You are here,' as well as provide solid tools and practical advice for moving forward."

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