Leseprobe
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Why Women Mean Business
Alison Maitland, Avivah Wittenberg-Cox
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Sozialwissenschaften, Recht, Wirtschaft / Management
Beschreibung
WOMEN MEAN BUSINESS "...gives example after example of the price that we all pay for a situation in which 'women may hold the keys but men still control the locks'." The Times "What's especially valuable is the authors' analysis of where companies go wrong in managing women...that's how it will help women in the workplace." Harvard Business Review "Lays out the importance of retaining women in senior leadership positions." Harpers Bazaar "Wittenberg-Cox and Maitland have opened new ground." Management Today WOMEN MEAN BUSINESS They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises. So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today's female consumer? Why is there a persistent pay gap between men and women around the world? Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters - as much when the economy's bust as when it's booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.
Rezensionen
"This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace..."
"Wittenberg-Cox & Maitland have opened new ground (and) added a useful dimension to the debate"
"Offers many fascinating findings on the roles of women today... a highly collaborative book"
"...a cheering alternative to the traditional whinge about men holding women back in the workplace"
"step-by-step guide for mangers on how to create growth by valuing the input of both women and men"
" need Maitland and Wittenberg-Cox to spell out the persistence of "soft" barriers and spur the politicians to demand reforms."
"At least someone is talking sense, and we shouldn't be surprised that it's a woman."
"Why Women Mean Business is an innovative and stimulating book."
"[The authors] make a convincing case for more women in senior business roles. The case is supported by sound research."
"...offers practical advice, backed up by case studies and statistics."
"This powerful new book brings together...the multiplicity of opportunities available to companies that really understand what motivates women..."
"...this book lays out the importance of retaining women in senior leadership positions, and the dangers of ignoring half the talent pool."
"The authors have been meticulous in their research, with an impressive collection of up-to-date, relevant case studies and statistics."
"Why and how to improve women's place in business leadership"
"The book is a comprehensive understanding of the emergence of women as the next economic revolution"
Kundenbewertungen
Business & Management, Wirtschaft u. Management, Unternehmensstrategie, Strategisches Management, Strategic Management