Qualitative Research Methods in Public Relations and Marketing Communications
Christine Daymon, Immy Holloway
EPUB
ca. 114,74 €
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.
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