There's No Business That's Not Show Business
Karen L. Vrotsos, David L. Rogers, Bernd H. Schmitt, et al.
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
Say goodbye to "e;business as usual"e;--to succeed today you need show business! How do you market in today's "e;experience culture"e;--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! There's No Business That's Not Show Business demonstrates how to use "e;show biz"e; techniques to cut through the clutter, engage your customers personally, differentiate your product or brand--and create real, long--term value. These techniques can be adapted for any product, service, or market--consumer or B2B. You'll learn how to clearly identify strategic objectives and expected outcomes; target your high--value customers; ensure that "e;show biz"e; marketing promotes your core brand message; extend your impact via PR and CRM; and, above all, achieve quantifiable results.
